"For the love of God, please tell me what your company does"

"For the love of God, please tell me what your company does"
By Paul Sturrock • Issue #4 • View online

Back after a long summer break. The focus for this issue is growth and scaling. But let’s start with the basics first:
For the love of God, please tell me what your company does
Case Study: AirbnB
You may have seen this post as it got a lot of shares over the summer. But just in case you didn’t I’m including it as it’s one you shouldn’t miss.
Lessons Learned Scaling Airbnb 100X – Jonathan Golden – Medium
From Zero to $100 Million: Growth Lessons from Brian Balfour. | OpenView Labs
3 Questions That Can Help Save Your Business, Before It’s Too Late
I hate MVPs. So do your customers. Make it SLC instead.  –  @ASmartBear - WP Engine
Before you go...
Thanks for reading this far. 
Conventional wisdom about newsletters says that you are supposed to publish them on a strictly regular schedule. I can see the logic in that, but it doesn’t feel right. I don’t want to send out a weekly issue if I haven’t come across content that is good enough just because there is a deadline. Your email is full enough of mediocre content as it is.
So for the moment, I am going to send it out as often as I have five solid articles to share. I suspect that is going to end up meaning that I send a newsletter out every 2-4 weeks on average.
As always, my aim is to give you practical tools that you can use, so please let me know what’s working for you and what isn’t, by clicking on the thumbs up or down below. 
And if you like it, please forward it to a friend.
Thanks,
Paul

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