Identifying problems or “gaps” that can be turned into opportunities is one of the most neglected aspects of innovation. It is the foundation of designing any new venture.
Esko Kilpi has written an insightful post about the post-industrial economy that is primarily about the need to integrate our personal and work lives, and well worth reading for that reason alone.
However his insights also go to the heart of the entrepreneurial process. As Guy Kawasaki put it “make meaning.”
the inputs and outputs of knowledge work are problem definitions and exploration for solutions. Even more, there are no predetermined task sequences that, if executed, would guarantee success.
…Knowledge work is characterized by variety and exception rather than predictability and routine.
…The new structures of work and new designs for value creation are about communities continuously organizing themselves around shared information, shared interests and shared practices.
Post-industrial business is about doing meaningful things with meaningful people in a meaningful way.
Lots of food for thought here if you are trying to come up with a process for idea creation.